ahmed
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Joined: 29 Jan 2008
Posts: 42
Location: Lagos
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 Posted: Tue Jun 17, 2008 10:46 am Post subject: Alexander Amosu: RnB Ringtones and MobsVideo |
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Alexander Amosu, Founder, RnB Ringtones and MobsVideo
About me: | Quote: |
I'm Entrepreneur first and foremost. I believe that if you have an idea and you believe in it then you should go after it. I'm a Rule breaker everyday I defy a statistic! Young, black and of African decent working legitimately to further myself and those around me. I started young. At 12 I had a paper round earning £10 a week. Enough to buys crisp and sweets; But not enough to move MUM to the big house. At 15 I started my first business holding school football& basketball and tournaments. still not enough for the picket fence, but at least I can afford the white paint. I moved on to promotion, a Sound system and PA hire company hosting and playing at house parties and nights clubs called Shadow King Crew. I'm getting closer can you see the formula? At 19 I started a cleaning company called Home Care Cleaning Agency. With 12 clients I started to make my mark. At 24 I sold Home Care and identified a then niche in the mobile ring tone market. R&B Ring tones. At 25 made my first million. MUM got the Big House white picket fence and all. I haven’t stopped there. If your interested in defying the National record of statistics. Then ask me about MIND of ENTREPRENEUR or visit www.alexanderamosu.com
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In hip-hop parlance, 28-year-old Alexander Amosu is what you'd call a “playa.” In the business world, he's known as a success story. A self-made millionaire, Amosu is a magazine journalist, a nightclub DJ and the host of his own U.K. TV talk show,“Rich N Famous.” Oh, and he also started his own ringtone company.
Four years ago, Amosu discovered that his new Nokia phone allowed him to compose custom ringtones. He spent a few hours perfecting a ringtone version of Jay-Z's hip-hop hit “Big Pimpin',” which was absent from mainstream pop menus of ringtone vendors at the time. After hearing the final product, his 21-year-old brother begged Amosu to share it, which he did. Within hours, Amosu was flooded with phone calls from his brother's friends who just had to have it, too. After the second request, he started charging them £1 each.
Today Amosu's company, RnB Ringtones, boasts 2 million customers across Europe and attributes its success largely to its tight integration with youth culture. But as rivals saturated the hip-hop market, RnB staked out other niches, including Bollywood and Hebrew music and Yoruba, the music of Amosu's Nigerian heritage.
“We flipped the script and started being multi-cultural,” he said. Competitors may have 50 Cent's latest rap single, but do they have “Ishq Da Maara Hua,” by Sssshhh?
Still, not much untraveled ground is left in the U.K. ringtone market, so after selling most of his stake in RnB, Amosu founded MobsVideo, which offers free music and sports videos to kids who agree to watch one “advert” a month on their phones. Most recently, he's been meeting with American wireless operators to plan an RnB/MobsVideo invasion of the states, setting up ringtone services on the fly for blue-chip companies.
“I know exactly what to do to make it a success story overnight,” Amosu said. For those blue-chip American companies, it means, “You want to partner with a success story.”
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Whatever The Mind Can Concieve, It Can Achieve. The Mind Is A Terrible Thing To Waste. Dare To Dream, Dare To Be Above Board. See You At The Top! |
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